Hello, I'm Ryan Switzer, AKA "The Marketing Beard". I'm a seasoned marketing professional with over a decade of experience in the field. My journey began over 10 years ago, and since then, I've immersed myself in the world of digital marketing, specializing in Google search best practices.

My expertise is underscored by certifications in Google Business Profile, Google Analytics, Google Search Console, and Google Ads. These qualifications have empowered me to craft effective strategies that drive results and deliver measurable impact.

During my tenure at Petco, where I spent almost three years on the performance media team, I had the privilege of leading the Local SEO division. In this role, I oversaw a vast network of 8,500 individual store webpages and approximately 110,000 listings across 75 publishers, including Google My Business, Bing Places, and Yelp. My responsibilities included driving and optimizing the performance of our organic search (SEO) channel to enhance awareness, foster consideration, and drive growth and conversions across Petco's extensive range of ecommerce products and services.

One of my notable achievements at Petco was designing and overseeing the development of Petco's Local Store Pages, which you can find on stores.petco.com. These pages were entirely my design, reflecting my commitment to creating impactful and user-friendly experiences.

Throughout my career, I've directed numerous high-level website redesigns across various companies and led multiple marketing teams. My approach to webpage creation prioritizes optimization for conversions, traffic generation, and analytics tracking for informed, data-driven decisions. I place great emphasis on ensuring mobile-friendliness, fast page load speeds, and adherence to SEO best practices, recognizing their critical role in achieving digital success.

In summary, I'm passionate about leveraging my skills and experience to drive growth and innovation in the ever-evolving landscape of digital marketing.